About Us
Launch That builds high quality digital brands that help people make critical decisions.
Launch That builds high quality digital brands that help people make critical decisions.
Launch That was founded in 2007 with a foundation in digital marketing performance.
Today, we build and operate brands across health, legal, financial, retirement, and consumer safety categories. Our work helps people find answers, resources, and support during critical moments of their lives.
AI is changing how people find answers, compare options, and decide who to trust.
Launch That is built for that shift. We use technology to improve how we research, build, measure and evolve our brands.
Human judgment and care stay at the center of our work.
Launch That brings together marketers, journalists, developers, strategists, analysts, designers, operators, and sales teams.
That mix makes the work stronger. Different disciplines challenge each other, solve problems faster, and build better brands.
David Palombo
CEO
Dean DiPaolo
CFO
Ronnie Zelek
VP of Marketing & Strategic Projects
Robert Rule
VP of Technology
Gene Apelado
Executive Chairman & Co-FounderLaunch That is led by a team focused on trusted brands, talented people, and the future of digital discovery.
We work hard, support each other, and celebrate progress together.
Launch That is a place where people can grow, contribute, and be part of work that matters.
Our team supports organizations and causes that help people in our community.
We volunteer, share our skills, and give back because meaningful work extends beyond our brands.
