An information architect who works at Etsy, Abby discussed the intricacies of language and presented the concept, “What if developers, designers, writers and project coordinators all used the same terms and took the time to build an agreed-upon project rulebook?”

Owner of the digital agency Outspoken Media, Rhea showed us how to write web pages based on Google’s understanding and evaluation of sentence and paragraph structures — and discussed how Google’s AI is learning in ways we haven’t yet thought of.

One of the world’s foremost experts on Google’s algorithms, Marie gave a state-of-search presentation about the last algo refresh and hypothesized what may be coming next.

A new speaker to LaunchCon, Ross, founder and CEO of Siege Media, gave us his thoughts on developing on-page content strategies and link-building strategies.

The founder and CEO of Six Stories outlined her process for repurposing content, designing strategies that include various ways to reuse written pages and original images to reach a wider audience.

Founder of Hustle & Grind, Ross gave us a tour of his expansive mind with a deep dive into how to look at one subject from a wide variety of angles. Content, design, keyword research — there’s always a new place to find ideas.

Orlando’s resident investment capital and startup guru delivered some insightful thoughts on Humans vs. Artificial Intelligence. The takeaway: Computers are winning.

An author, videographer and former reporter (newspaper and television), Jon showed off his versatility by demonstrating that content does not mean always the written word.

A web designer, engineer and UX lover, Krissie focused on back-end problem solving through embracing projects and turning major issues into a series of smaller ones.

A digital entrepreneur, Ross delivered two talks: one about how to get your best content noticed in the sea of content that is out there, and a second about how to build your brand through a series of experiments.

Jennifer delivered two presentations about how to present Big Data effectively. Some clients are more visual than others, and there are times when data must be compiled in different formats to find the best one.

As only Rhea can, she delivered a lengthy examination of cold-call outreach marketing — why it is boring, why it is hard and some tips and tricks to make it informative and easier.

Chris delivered two presentations to a code-hungry audience. The first shed light on new publishing methods and web speed (and some quick wins). The second tackled the best practices for SaaS groups and companies.

Kane gave us a detailed look at the various ways to measure success of new and existing content — and taught us that there aren’t always metrics and analytics to help.

The focus of Brett’s keynote was Good to Great: how to build a project (or, in his case, a company), have a resolute vision of what the glorious end-point looks like, and have the resolve to make the hard decisions that will be required.

Allen educated the masses about incremental innovation and how re-inventing the wheel every few years is rarely necessary. Turns out that small improvements over time can be significant and meaningful.

Kane did a deep dive on the benefits of audience segmentation to a business. The more you can break your customers into difference groups, the better you can address their needs.

This LaunchCon followed a recent rebranding of Launch That, and David discussed the differences between managing and leading as well as the kind of company we are — and that we want to be.

Cindy tackled the challenges of excellence in mobile SEO and highlighted small web fixes that make UX on our phones more useful — and even enjoyable.

How does one better pay attention? Or, better still, how does one avoid distractions in a world full of them? Marta gave us her rules for the work road.

Brett explored a concept every business wants to face: the challenge of taking a successful strategy… and then making it even more successful.

Brett focused on how to generate quality content ideas for evergreen pages and how to execute outreach marketing by leveraging relationships.

Jon evangelized about Big Data — how to leverage analytics from all the various data that websites and businesses collect about themselves and their customers.

Our jack-of-all-trades walked us through our evolution of pay-per-click learning, explaining how some of our various paid campaigns developed into success stories and what lessons we learned.

Mike, a longtime entrepreneur, educated LaunchCon on another aspect of Big Data: how the government and conglomerates are collecting useful data from our phones, credit cards and social media and capitalizing on it.

Our Chief Marketing Officer focused on the business of marketing and distilled it down to one concept: To be great at it, all you have to do is tell a story worth hearing.