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Our Work

Brands Built Around Real People and Important Decisions

Our portfolio supports people across health, legal, financial, retirement, and consumer safety topics — helping them make high-stakes decisions with better information, clearer guidance, and meaningful support.

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Our Expertise

Our work is powered by a multidisciplinary team across strategy, search, content, AI, data, paid media, design, technology, analytics, and customer connection.

AI, Data, & Analytics

We use AI-enabled workflows, performance insights, and audience intelligence to improve how we work, learn, and build.

Search & Digital Discovery

We help our brands stay visible and useful as people search, ask, compare, and choose across a changing digital landscape.

Brand Strategy & Growth

We shape positioning, messaging, audience understanding, and long-term growth around the people our brands serve.

Journalism, Research, & Content

We create expert-informed resources built around real questions, clear standards, and the responsibility that comes with high-stakes topics.

Paid Search & Digital Advertising

We reach people at important moments with campaigns designed to connect them to relevant information, support, services, and expertise.

Web Design & Development

We build digital experiences, tools, systems, and conversion paths that are useful, scalable, and focused on user needs.

Conversion & User Experience

We test, learn, and improve the path from question to action so people can find what they need and take the next step.

Outreach, Authority, & Public Relations

We build credibility through trusted relationships, community, and meaningful connections across each brand's category.

Built for Modern Discovery

The way people discover information is changing. Search engines, AI assistants, social platforms, expert content, reviews, and direct brand experiences now work together to shape decisions.

Launch That is built for this shift. We use technology to improve how our teams research, create, test, measure, and evolve while keeping human expertise, judgment, and care at the center of the work.

  • Smarter workflows
  • More useful content and experiences
  • Stronger visibility across search and AI-driven discovery
  • Better paths from question to action
An older couple looking at a phone together
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Our Approach

Focused Portfolio

We build and operate a focused portfolio of digital brands, giving each one the attention, strategy, and long-term investment needed to grow with purpose.

People-first by Design

Every brand is built around the people it serves: their questions, concerns, decisions, and need for trusted guidance from experienced subject-matter experts.

Performance Built on Trust

Our work has to do more than generate traffic. It has to earn confidence, create value, and connect people to the right next step.

Always Evolving

As AI, search, technology, and user behavior change, we keep improving how our brands show up, serve people, and perform.

The Launch That building in downtown Orlando at night

Our Brands Help People Move from Questions to Clarity

Across our portfolio, we create resources and experiences for people navigating health, legal, financial, retirement, and consumer safety decisions.

Asbestos.com logo

Asbestos.com

Helping people affected by mesothelioma and asbestos exposure understand their options and connect with support.

Drugwatch logo

Drugwatch

Providing information and resources for people researching prescription drugs, medical devices, and consumer health concerns.

Annuity.org logo

Annuity.org

Helping people better understand financial options, retirement planning, and long-term financial decisions.

ConsumerNotice.org logo

ConsumerNotice.org

Educating consumers about safety issues, legal topics, and products that may affect their health or well-being.

RetireGuide logo

RetireGuide

Helping people make more confident decisions about retirement, health insurance, and financial planning.

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Work Built for Lasting Impact

Since 2007, Launch That has built and grown trusted digital brands by combining content authority, search expertise, AI, technology, data, marketing, and human connection.

Our success is measured not only by performance, but by the people who find answers, the customers who feel supported, and the brands that continue to grow in a changing digital world.

  • Founded in 2007
  • Millions of people reached with helpful resources
  • Portfolio of trusted brands across critical decision categories
  • Multidisciplinary team across strategy, content, AI, data, design, technology, marketing, analytics, and customer connection
The Launch That logo on a brick wall in the office

What Our Partners Think

  • Arthur Luxenberg

    "We've been close partners with Launch That for 10 years and their marketing expertise and results are unmatched. There is not another company that can produce the type of results that Launch That has produced."

    Arthur Luxenberg Co-Founding Member, Weitz & Luxenberg
  • Chris McDonald

    "Launch That has introduced innovative ways to grow our business by leveraging their online brands to generate qualified customers for our organization."

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